The alarming statistics suggests that Croatia is one of the countries with the highest youth drinking rates in Europe. To raise awareness amongst teenagers of the damaging ramifications of underage drinking we hacked the Supertalent Nove TV (Croatia’s Got Talent Show), the most popular TV show in Croatia among the target audience. In cooperation with a talented high-school band Bonar, who changed the lyrics of a popular song “Opijum” in the show’s semifinals, we got their attention and made an impact.