Title | Data Exstream |
Agency | Ogilvy Singapore |
Campaign | Data ExStream |
Advertiser | Singtel |
Brand | Singtel |
Date of First Broadcast/Publication | 2016 / 5 |
Business Sector | Internet Service Providers |
Story | Singtel and Ogilvy & Mather today released a film, Data ExStream, which demonstrates the speed, coverage, reliability and low latency of the Singtel mobile network by putting it to three extreme tests in real-world conditions. They decided to test the hypothesis: : Could Singtel’s network really be good enough to replace our eyes? O&M filmed a series of extreme challenges conducted across Singapore to test Singtel’s tri-band 4G+ network. The challenges included Singapore’s world champion fencing star, Lau Ywen, battling through a precarious obstacle course, a rooftop game of whack-a-mole and a series of precision driving stunts performed by two renowned drivers. |
Media Type | Case Study |
Length | |
Art Director | Yong Ping Loo |
Art Director | Jeremy Ng |
Copywriter | Augustus Sung |
Chief Creative Officer | Eugene Cheong |
Production Company | The Prosecution Film Company |
Production Company | SongZu |
Director | Roslee Yusof |
Producer | Aundrea Bligh |
Agency Producer | Danli Lok |
Chief Technology Officer | Chandra Barathi |
Music Composer | Lindsey Jehan |
Digital Content Strategist | Girish Khanna Khanna |
Creative technologist | Marc Violo |
Editor | Spencer Wong |
Executive Creative Director | Melvyn Lim |
Programmer | Mark Canoza |
Programmer | Allan Cagadas |