Title | Office Party |
Agency | BBDO Group Germany |
Campaign | smart - Full stop |
Advertiser | Daimler AG |
Brand | Smart |
Date of First Broadcast/Publication | 2017 / 4 |
Business Sector | Cars |
Philosophy | With the only 2,69m long smart fortwo you always find a gap. This way you never have to worry about being late because of a desperate search for a parking space. We show exactly that in a static and animated headline campaign: A smart fortwo that through parking in the middle of our headlines creates a full stop in the statements, thus turning a negative meaning into a positive one with ease. |
Media Type | Web Film |
Length | |
Chief Creative Officer | Wolfgang Schneider |
Chief Creative Officer | Ton Hollander |
Chief Creative Officer | Darren Richardson |
Creative Managing Director | Mirko Stolz |
Creative Managing Director | Tobias Grimm |
ECD | Michael Schachtner |
Creative Director | David Missing |
Art Director | Shelley Lui |
Copywriter | Nico Baumann |
Managing Director | Jens Fauth |
Account Director | Steffen Guenther |
Account Manager | Olga Lorenz |
Chief Production Officer | Steffen Gentis |
Production Company | Craftwork |
Producer | David Muellenborn |
Post Production | Craftwork |
Producer Post Production | David Muellenborn |
Audio Production House | Studio Funk |
Sound Engineer | Andy Schlegel |
Editor / Animation | Till Markull |