Ibn El Leil (Son of the Night) Deluxe Edition - "Roman: An Ode to Arab Feminism - Music Video"

FP7/DXB - McCann Worldgroup

FP7/DXB - McCann Worldgroup Dubai, United Arab Emirates

4617

Title	Roman: An Ode to Arab Feminism - Music Video
Brief	Mashrou’ Leila are a Lebanese band who compose songs about societal issues affecting the Arab world. To promote their new album in a provocative way, a video was shot by an Arab woman director. The song’s theme of betrayal was turned into a message of empowerment, and it was the first time an Arab Muslim woman had been seen dancing in music video meant for Arab male artists. It also turned the hijab and the abaya into symbols of grace, determination, strength and liberation.
Agency	FP7/DXB - McCann Worldgroup
Campaign	Roman: An Ode to Arab Feminism
Advertiser	Mashrou' Leila
Brand	Ibn El Leil (Son of the Night) Deluxe Edition
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Posted	November 2018
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Web Film
Creative Director	J...y Mo.....lem Subscribers Only
Production Company	Cl......ino F...s Subscribers Only
Director	J...y Mo.....lem Subscribers Only
Producer	W...am S...ra Subscribers Only
Producer	..y B....at Subscribers Only
Producer	K...e D...n Subscribers Only
Managing Director	E...e A....ah Subscribers Only
Executive Creative Director	K...m K...n Subscribers Only
Head of Strategy	T...ab R..s Subscribers Only
Strategist	C..l ..u Ab....ah Subscribers Only
Associate Strategy Director	A..a Sa....va Subscribers Only