Lundbeck - "See Migraine in a New Light"

Ogilvy Copenhagen, Denmark

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This ad is part of the ACT Responsible Collection

Brand: Lundbeck
Country: Denmark

Advertiser: Lundbeck

Title	See Migraine in a New Light
Agency	Ogilvy
Campaign	See Migraine in a New Light
Advertiser	Lundbeck
Brand	Lundbeck
Date of First Broadcast/Publication	2024 / 2
Business Sector	OTC Medicines (Pain Relievers, Cold & Flu, ...)
Philosophy	Migraine is the world’s second most disabling disease, affecting over 1.3 billion people. Yet many people see it as just a bad headache. Ogilvy collaborated with Lundbeck on a huge head-shaped installation on Copenhagen's largest public square that allowed the public to interact with and better comprehend the debilitating pain of people with migraine, bringing the condition out of textbooks and into real life. Inside the head was a bespoke plasma ball that flickered with electricity, reflecting the way sufferers often describe pain shooting around their own heads. As passers-by touched it, they felt the negative energy drawn to their hand, creating a powerful moment of connection. The campaign resonated strongly with those affected by migraine – both sufferers and their relatives – who felt seen and acknowledged in a way they had never been before.
Media Type	Case Study
Length	96 seconds
Production Company	Townhouse
Production Company	Playground Marketing
Creative Director	Camilla Plough
Creative Director	Katrine Jo Madsen
Creative Lead	Irene Schwarz-Minaar
Creative Lead	James Edwards
Junior Art Director	Maria Tangsgaard
Senior Art Director	Jacob Matthiesen
Junior Art Director	Christina Engmann
Copywriter	Laila Lundgaard
Copywriter	Daniel Norith-Bodilsen
Final Artist	Jesper Jensen
Account Director	Louise Weezel
Senior Project Manager	Dorte Bjerregaard
Senior Project Manager	Birgitte Andersen
Client Director	Thomas Crowther
Client Director	Morten Frederiksen
Director of Photography (DOP)	Thorbjørn Fessel
Production Designer	Morten Fryland