| Title | Paper Cup Continuance |
| Agency |
Jaydish
|
| Campaign |
Paper Cup Campaign
|
| Advertiser |
Lee Chan Yeong
|
| Brand |
Jaydish
|
| Date of First Broadcast/Publication |
2013 / 7
|
| Business Sector | Environmental & Ecological Issues
|
| Tagline | Eco-friendly Awareness |
| Story | I would like to express the importance of recycling through this art piece. If every single person is willing to recycle diligently, we could prevent global warming and keep our environment clean to a large extent. It works in a continuous cycle. I would like to express my thoughts about the importance about recycling through this art piece. |
| Philosophy | The concept behind my piece is environmental awareness. It is my desire and hope to spread through my continuous artworks to demonstrate to humanity the importance of saving our planet through the utilization of recycling. |
| Problem | It is my hope to solve the problem of humanity continuously polluting our precious planet. I want to shed light on this very pressing issue which affects all of us. |
| Result | To have more people understand through the medium of my artwork, the importance of recycling. Although many people and countries have a recycling program, it is my desire to implement awareness which is 100%, as most countries statistically do not always recycle the waste in which they produce. |
| Media Type |
Free Standing Insert
|
| More Information | jaydish.com |
| Creative Consultant |
Mr. Jay
|
