Julien Meurice
Julien Meurice
Director of Photography (DOP) at Schmooze
PUTEAUX, France
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TitleSupportez les Bleus. Pas Fred Livraison
Agency
Campaign Supportez les Bleus. Pas Fred Livraison
Advertiser Uber Eats
Brand Uber Eats
Date of First Broadcast/Publication 2024 / 6
Business Sector Food Delivery App
Philosophy (original language) Fred Livraison, la désormais célèbre métaphore des frais de livraison, vient taper l’incruste chez les Bleus à Clairefontaine. Un peu comme les frais de livraison qui viennent s’ajouter à votre commande. Et cette fois-ci, ce personnage loufoque, légèrement maladroit, est bien déterminé à ne pas rester sur le banc de touche.
Fred Livraison, il ne fallait pas le faire rentrer.Ignorant tout d’Uber One, Antoine Griezmann, Marcus Thuram, Benjamin Pavard, Eduardo Camavinga ou encore Aurélien Tchouaméni vont en faire l’expérience pour leur plus grand désespoir. S’ensuit une série de scènes absurdes où Fred s’impose dans le quotidien des Bleus, dans les vestiaires ou lors des conférences de presse.
La campagne est visible depuis le 1er juin jusqu’au 14 juillet 2024. Des billboards seront également diffusés autour des magazines football sur TF1. Un volet digital et social media complètera le dispositif composé de 11 films, diffusés aux formats 6″, 15″ et 30″.
Media Type Television
Length
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Chairman & Chief Creative Officer
Chief Executive Officer (CEO)
Managing Director, Stratety
Creative Director
Creative Director
Copywriter
Copywriter
Deputy Managing Director
Account Director
Group Manager
PR & Communications Manager
PR Executive
TV Production Manager
Senior Producer
Producer
Director
Managing Director
Director of Production
Director of Photography (DOP)
Sound
Post Production

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