IKEA - "My Son"

Buzzman Paris, France

Awards

18506

Brand: IKEA
Country: France

Advertiser: IKEA

Title	My Son
Title (original language)	Mon fils
Brief	A mother and her young son are at Ikea, looking at furniture. The little boy seems uncommonly mature: commenting on the design, measuring units, even flirting with the sales woman. When it’s time to pay, he’s got it covered. They go outside to a van, where the boy gets behind the wheel. In a change of perspective we see that he’s a young man – only in his mother’s imagination is he still a little boy. “Mum, I’m only moving around the corner,” he tells her. “I know,” she says quietly, clearly filled with nostalgia. At Ikea, prices remain small forever.
Agency	Buzzman
Campaign	My Son
Advertiser	IKEA
Brand	IKEA
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Philosophy	Subscribers Only
Media Type	Television & Cinema
Length	60 seconds
Advertising Manager	St....nie J....an Subscribers Only
Advertising Manager	C...le F....pa Subscribers Only
Advertising Manager	K...n Au....in Subscribers Only
Vice President (VP)	T...as G....er Subscribers Only
Executive Creative Director	G....es Moh........érif Subscribers Only
Art Director	Ph....pe Bo.....on Subscribers Only
Copywriter	P....ce L...t Subscribers Only
Copywriter	H..d .f D....al D...gn Subscribers Only
Account Director	E...ie Pe....er Subscribers Only
Strategic Planner	C....ent Sc....er Subscribers Only
Agency Producer	K...a V...i Subscribers Only
Director	D...er B....lo Subscribers Only
Production	H...Y Subscribers Only
Sound Production	Sc....ze Subscribers Only