McDonald's - "We Are Awake"

Leo Burnett

Leo Burnett London, United Kingdom

Awards

15952

Brand: McDonald's
Country: United Kingdom

Advertiser: McDonald's

Title	We Are Awake
Brief	It’s night-time in the city. But as the clock hands pass midnight and creep towards dawn, some people are still awake. Mothers with crying babies. Office cleaners. Workers getting off their shift – or just starting one. Clubbers on their way home. Emergency responders, air traffic controllers, fishermen. In fact, a lot of folk are up late at night. Including the staff of a certain fast food chain. McDonald’s. We are awake.
Agency	Leo Burnett
Campaign	We Are Awake
Advertiser	McDonald's
Brand	McDonald's
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Posted	November 2016
Business Sector	Subscribers Only
Story	Subscribers Only
Problem	Subscribers Only
Media Type	Television
Post Production	MPC LDN
Editing Company	The Assembly Rooms
Creative Director	A..m T...er Subscribers Only
Copywriter	G...am La....nd Subscribers Only
Art Director	R....rd Ro....on Subscribers Only
Production Company	T....um S...io Subscribers Only
Director	J..e M...ty Subscribers Only
Production Company Producer	W..l W...rs Subscribers Only
Agency Producer	Mi....le H...ey Subscribers Only
Director of Photography (DOP)	..n Fo.....an Subscribers Only
Music Company / Composer	L...nd Subscribers Only
Audio Post Production	W..e Subscribers Only
Editor	..d P...e Subscribers Only
Account Manager	S...n H...tt Subscribers Only
Account Manager	B..h W...s Subscribers Only
Account Manager	V...i Si....ir Subscribers Only
Account Planner	N...l M...e Subscribers Only