El Tiempo Newspaper - "Women Rewrite Women"

MullenLowe SSP3 Colombia

MullenLowe SSP3 Colombia Bogotá, Colombia

Awards

6788

This ad is part of the ACT Responsible Collection

Brand: El Tiempo Newspaper
Country: Colombia

Advertiser: El Tiempo

Title	Women Rewrite Women
Brief	#WomenRewriteWomen was a campaign by El Tiempo, the biggest newspaper in Colombia. In order to show that gender discrimination is still present, even in the news, women were urged to change the story. On International Women's Day, female journalists were invited to choose a sexist headline from any source and rewrite it from their own point of view. Later, a special edition of the newspaper was dedicated entirely to women, while the rewritten headlines became print ads. For International Women's Day, female journalists rewrote sexist headlines and the results were turned into print ads. #WomenRewriteWomen was a campaign by El Tiempo, the biggest newspaper in Colombia, which also ran a special edition dedicated to women.
Agency	MullenLowe SSP3 Colombia
Campaign	Women Rewrite Women
Advertiser	El Tiempo
Brand	El Tiempo Newspaper
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Posted	November 2018
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