Andrea Romanelli
Andrea Romanelli
Associate Creative Director at Thinking Box
Toronto, Canada
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TitleCommon Ground
BriefIn 2017, Harley-Davidson marked its 100th anniversary in Canada. To celebrate, Harley-Davidson launched Common Ground. Devised as online content for YouTube, the series became so popular that Discovery developed it into a one-hour prime time documentary. Part foreign exchange, part road trip, the series follows three Harley riders from around the world as they embark on three different journeys across Canada, each guided by a local Canadian rider they have never met.
Agency
Campaign Common Ground
Advertiser Harley-Davidson Canada
Brand Harley-Davidson

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PostedNovember 2017
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