Corona X Parley - "Oceans Week"

Wieden + Kennedy Amsterdam

Wieden + Kennedy Amsterdam Amsterdam, Netherlands

Awards

16873

This ad is part of the ACT Responsible Collection

Brand: Corona X Parley
Country: Netherlands

Advertiser: AB Inbev

Title	Oceans Week
Brief	To raise awareness of marine plastic pollution, Corona hijacked its own global brand platform. The slogan ‘This is Living’ became ‘This is Living?’ and idyllic beach images were littered with plastic. The hijack continued on the brand’s Instagram posts. Special billboards were exhibited in the heart of London, Australia, Dominican Republic and Colombia, showcasing enormous waves of actual plastic waste. As a result, Corona was the most talked about brand during Oceans Week.
Agency	Wieden + Kennedy Amsterdam
Campaign	Oceans Week
Advertiser	AB Inbev
Brand	Corona X Parley
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Posted	November 2018
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Story	Subscribers Only
Story (original language)	Subscribers Only
Media Type	Outdoor/Out of Home
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