| Title | Art that saves lives |
| Brief | ArtArmor is a unique project that aims to turn used bulletproof vest plates into art objects to raise funds for the armed forces of Ukraine and support veteran rehabilitation. The project utilizes the creativity of the Ukrainian and global artist community to transform these plates into unique artworks.The main goal of ArtArmor is to organize an international auction in London, where these art objects will be sold. The funds raised from the auction will be used to purchase modern non-lethal protective equipment for the armed forces of Ukraine.By repurposing these armored plates into art, ArtArmor not only gives them a second chance but also highlights the potential of art in saving lives. This project brings attention to the ongoing conflict in Ukraine and provides a creative solution to support the country's armed forces and veterans. |
| Agency |
McCann Kyiv
|
| Campaign |
ArtArmor
|
| Advertiser |
Ukraine for Heroes
|
| Brand |
Ukraine for Heroes
|
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| Date of First Broadcast/Publication |
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| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Case Study
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| Executive Creative Director |
I...a Z...ir Subscribers Only
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| Chief Creative Officer |
E...ne Ka.....iy Subscribers Only
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| Creative Partner |
E...ne Ka.....iy Subscribers Only
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| Creative Group Head |
B...an Mu....ts Subscribers Only
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| Art Director |
I..n Ho....ov Subscribers Only
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| Designer |
S...ii B...y Subscribers Only
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| Designer |
A...ii K...ar Subscribers Only
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| Video Editor |
O....ii G...an Subscribers Only
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| Producer |
Y...i Sk....uk Subscribers Only
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| Creative Director |
M...ia M....og Subscribers Only
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| Chief Executive Officer (CEO) |
S...iy U..n Subscribers Only
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| Business Development |
T..nu K..va Subscribers Only
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| Strategy Director |
T..nu K..va Subscribers Only
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| Web Developer |
E...ne Ko....ov Subscribers Only
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| Executive Producer |
O...a Vo.....eva Subscribers Only
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