IB Women - "Obscene gap"

McCann Spain

McCann Spain Madrid, Spain

4392

Title	Obscene gap
Brief	In an online film, male porn actors complain that they are paid around 40% less than women in the industry. The gender role reversal aimed to highlight the injustice faced by the majority of women in other industries. In the United States, for example, the average woman gets paid 75 cents for every $1 a man earns for the same job. The video raised awareness of the subject and fuelled the debate in a witty and ironic way.
Agency	McCann Spain
Campaign	Obscene gap
Advertiser	IB Women
Brand	IB Women
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Posted	November 2017
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Production Company	Lee Films
Copywriter	M...ca M..o Subscribers Only
Chief Creative Officer	M...ca M..o Subscribers Only
Copywriter	A...r Me....vil Subscribers Only
Art Director	R...el Ma....nez Subscribers Only
Art Director	R....do R...ra Subscribers Only
Art Director	M...el A...nz Subscribers Only