BMW - "Stage Your Driveway"

FCB Canada

FCB Canada Toronto, Canada

Awards

4311

Brand: BMW
Country: Canada

Advertiser: BMW

Title	Stage Your Driveway
Brief	Stage Your Driveway is an innovative new media platform that embeds BMW vehicles into the luxury home buying experience. At the heart of this innovation is a beautiful house – with a beautiful vehicle in its driveway. The twist: both are for sale. We started by establishing a partnership with a local real estate brokerage, Heaps Estrin. Agents got access to our fleet and BMW got access to their listings. Online real estate listings featured BMW vehicles and we turned driveways into showrooms.
Agency	FCB Canada
Campaign	Stage Your Driveway
Advertiser	BMW
Brand	BMW
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Posted	December 2020
Business Sector	Subscribers Only
Story	Subscribers Only
Problem	Subscribers Only
Media Type	Digital
Chief Creative Officer	J..f H...s Subscribers Only
Chief Creative Officer	N...y Cri.......nna Subscribers Only
Chief Creative Officer	..n Ma.....ie Subscribers Only
Group Creative Director	T..y Mc.....ess Subscribers Only
Group Creative Director	Jo....an Ca....ss Subscribers Only
Art Director	Z...ir K...b Subscribers Only
Copywriter	J..f T...l Subscribers Only
Chief Strategy Officer	S....ey B...n Subscribers Only
Strategy Director	P..l H...on Subscribers Only
Agency Producer	Ka.....ne Fo....er Subscribers Only
Vice President (VP)	C...s P...on Subscribers Only
Managing Director	C...s P...on Subscribers Only
Account Director	B...e Co....ly Subscribers Only
Account Director	St.....ie M....no Subscribers Only
Account Supervisor	A..x Kr....es Subscribers Only
Director of Project Management	S...di Ho.....ch Ho.....ch Subscribers Only
Project Manager	C..i P...it Subscribers Only