| Title | Changing this end is in your hands |
| Brief | We aimed to expose the harsh reality of the new animal law, brought into effect by the parliament, in all its starkness. To encourage the adoption of stray animals facing euthanasia, we chose the streets they lived on as our medium.We researched the most popular names of stray dogs. Then, we prepared gravestones for each of them, with their “date of death” marked as the day the law was passed. We placed these tombstones where people might typically encounter stray dogs: in the spots where shopkeepers and locals had cared for them, at shelters made for strays, and in parks and gardens. |
| Agency |
Liberté Istanbul
|
| Campaign |
Changing this end is in your hands
|
| Advertiser |
Haytap
|
| Brand |
Haytap NGO
|
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| Date of First Broadcast/Publication |
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| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Case Study
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| President |
Ci....ir G...üş Subscribers Only
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| General Manager |
K...�m K...l D...r Subscribers Only
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| Creative Group Head |
S...h A..�l �....mir Subscribers Only
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I..m ..l Subscribers Only
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| Art Director |
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| Copywriter |
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| MOTION DESIGN |
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