| Title | The Skin Trade |
| Brief | In Argentina, more than 50 % of children and teenagers live in poverty, concerned about the lack of clothing, while the other 50% of children spend average US$1,000,000 on Skins for their games per month.We just had to cross the real world with the virtual one.Thus was born "The Skin Trade", an action that took place in the most important gamer event of LATAM: The Final of the League of Legends. In which we asked attendees for a very simple exchange:Donate clothes you no longer wear in the real world, in exchange for clothing (skins) for your online character. |
| Agency | Wunderman Buenos Aires |
| Campaign | The Skin Trade |
| Advertiser | Flow/Fundación Manos Abiertas |
| Brand | Flow/Fundación Manos Abiertas |
| Posted | December 2020 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Digital |
| Regional Chief Creative Officer | Se.....an Ta....ga Subscribers Only |
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| Editor | L....ro R....ez Subscribers Only |
| Music Band | V....ta M...c Subscribers Only |
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