Eric Esculier
art director at Publicis Conseil
Boulogne-Billancourt, France
TitlePost Racism
BriefLICRA is a French association dedicated to the fight against anti-semitism and other forms of racism. During the "Post Racism" campaign, an AI detected racist tweets and posts. Each racist remark was matched with an old propaganda poster carrying a similar message, and sent back to the author to illustrate the true impact of what they had shared. The posters were sourced from museums.
Agency
Campaign Post Racism
Advertiser Licra
Brand Licra

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