Sports Experts - "Sports Experts - The Ghosts of the Forum"

Rethink Communications Inc.

Rethink Communications Inc. Toronto, Canada

5156

Brand: Sports Experts
Country: Canada

Advertiser: FGL Sports Ltee

Title	Sports Experts - The Ghosts of the Forum
Agency	Rethink Communications Inc.
Campaign	The Ghosts of the Forum
Advertiser	FGL Sports Ltee
Brand	Sports Experts
Date of First Broadcast/Publication	2017 / 10
Business Sector	Apparel & Accessories Stores
Tagline	This season, nothing is impossible.
Story	The Montreal Canadiens is one of the most awarded sports team ever. With that said, they haven't won the big honours in almost a quarter of a century. With the help of a real paranormal expert, Sports Experts tried to bring back the legendary Ghosts of the Forum and move them to the Bell Centre where the Habs play today. These so called Ghosts are said to be the spectres of deceased players who, according to the legend, would come back from the dead and help the Canadiens at crucial moments. Missed shots, unexpected goal posts, lucky bounces - fans would say they were all the Ghosts work that lead to 24 memorable championships, none of which have been won in the new building.
Media Type	Branded Content
Length	201 seconds
More Information	theghostsoftheforum.ca
National Creative Director	Ian Grais
National Creative Director	Chris Staples
Regional Creative Director	Nicolas Quintal
Copywriter	Xavier Blais
Art Director	Maxime Sauté
Account Director	Alex Lefebvre
Strategic Planner	Pascal Routhier
Account Supervisor	Alexe Dupont
Account Supervisor	Marie-Sarah Bouchard
Production (Agency)	Marie-Noëlle Rosso
Production Company	1ONE Production
Director	Anthony Ayotte
Producer	Guillaume Dubois
Executive Producer	Jean-René Parenteau
Executive Producer	Marc-André Gilbert