Saforelle - "THE MISSING PAGE"

Serviceplan Group France

Serviceplan Group France Paris, France

Awards

14322

Brand: Saforelle
Country: France

Advertiser: Laboratoires IPRAD

Title	THE MISSING PAGE
Brief	In France, even today, no single biology and science schoolbook accurately represents female genitals, which is strangely not the case when it comes to the male body. In order to put this right, the agency created The Missing Page. Unlike in French schoolbooks, The Missing Page fully represents women's anatomy, including the clitoris and its role in sexuality and a detailed external view of the vulva. Thanks to its adhesive system, teenagers can now easily paste The Missing Page into their schoolbooks in order to be properly educated.
Agency	Serviceplan Group France
Campaign	The Missing Page
Advertiser	Laboratoires IPRAD
Brand	Saforelle
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Posted	November 2019
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