Title | The (RE) collection |
Agency | Publicis Italy |
Campaign | The (RE) collection |
Advertiser | Diesel |
Brand | Coca-Cola/Diesel |
Posted | September 2019 |
Business Sector | Clothing |
Story (original language) | URL: https://dieselbin.store/ This Autumn, two iconic brands, Diesel and Coca-Cola, have joined forces to create The (Re)Collection; a beautifully crafted capsule collection incorporating recycled materials. Diesel, known for provoking its audience with irony, boldness and its ability to challenge conformity and Coca-Cola, known for celebrating togetherness and inclusivity, teamed up to merge their DNA and create a remarkable collaboration. The range incorporates materials such as recycled PET derived from plastic bottles and recycled cotton, to create a fresh, modern interpretation of Diesel’s casual-wear aesthetic combined with Coca-Cola’s iconicity to make a statement. |
Media Type | Web Film |
Length | |
Global Chief Creative Officer | Bruno Bertelli |
Chief Creative Director | Cristiana Boccassini |
General Manager | Daniela Di Maio |
Creative Director | Thiago Cruz |
Creative Director | Mihnea Gheorghiu |
Creative Supervisor | Costanza Rossi |
ACD | Daniel Arango |
ACD | Arthur Amorim |
Copywriter | Daniel Arango |
Art Director | Arthur Amorim |
Designer | Gianluca Villa |
Account Director, Social Media | Filippo D'Andrea |
Account Executive | Mirko de Martini |
Global Strategic Planning Director | Monica Radulescu |
Head of Digital | Pierluigi Roselli |
Media Manager | Doina Tatu |
Head of Production | Francesca Zazzera |
Producer | Tania Dal Pra |
Producer | Amine Ketem |
Art Buyer | Marcella Garutti |
Creative Director | Lou Escobar |
Photographer | Lou Escobar |
Executive Producer | Nicolas Tiry |
DOP Assistant | Hunter Daly |
Stylist Assistant | Lucie Jeannot |
Casting Director | Candice Meier |
Makeup artist | Samuel Ruffin Hendrix |
Hairdresser | Javier Palacio |
Set Designer | David Laurent |