| Title | Every Day a Play |
| Brief | To reach a younger audience and debunk the stereotype that theatre is a dull, highbrow presentation of ancient stories, the Katona Jozsef Theater in Hungary created a new genre of theatre. The organisation produced a one-minute play every day for two weeks, based on breaking news items from the country’s most popular online news outlet. While in video format, each piece incorporated every bit of classic theatre – from writing to set and costume design – showing that theatre can be responsive, up-to-date and online. |
| Agency | Y&R Budapest |
| Campaign | Every day a play |
| Advertiser | Katona József Theatre |
| Brand | Katona József Theatre |
| Posted | August 2016 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Creative Director | L...lo F...ay Subscribers Only |
| Creative Director | Ka....na G...cz Subscribers Only |
| Copywriter | Ka....na G...cz Subscribers Only |
| Art Director | Z...an V..y Subscribers Only |
| Art Director | A..n H...er Subscribers Only |
| Agency Producer | P...er L...zló Subscribers Only |
| Account Executive | R..a H....�th Subscribers Only |
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