Title | Whoever. Wherever |
Brief | An ordinary-looking guy is taking a trip on Swedish Railways. Suddenly, he pops in some earrings. A girl opposite looks on with interest as he carefully paints his nails. Leaving the carriage, he soon returns, now fully dressed as a woman. He looks pretty happy with life. At a time when some politicians are trying to shut people out, the 161 year old railway brand is there for you, whoever you are and wherever you want to go. |
Agency | TBWA Stockholm |
Campaign | Whoever. Wherever |
Advertiser | SJ |
Brand | SJ |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Tagline | Subscribers Only |
Story | Subscribers Only |
Media Type | Television |
Length | |
Art Director | Al.....er Fr....nd Subscribers Only |
Copywriter | Jo....es Iv....on Subscribers Only |
Executive Producer | Pe....le N...�n Subscribers Only |
Project Manager | ..r O...lt Subscribers Only |
Creative Director | K...e W....en Subscribers Only |
Director | A...rs Ha....rg Subscribers Only |
Production Company Producer | A...a D...do Subscribers Only |
Graphic Designer | Ch.....an S...fe Subscribers Only |
Photographer | A..l Wr....ad Subscribers Only |