Chavo D'Emilio
President at McCann Buenos Aires
Buenos Aires, Argentina
TitleChristmas Flight
BriefA Christmas Eve flight on Latam Airlines. As midnight approached, the cabin chief stirred the sleepy passengers with a message instructing all children to look out of their windows. At that very moment, an image of Santa and his reindeer was projected onto a bank of clouds, creating the real-time effect of Santa flying outside the plane. Then the airline crew distributed gifts brought by Santa to the children, making the flight an unforgettable celebration. What is the magic of Christmas? For little boys and girls around the world, it can be summed up in two words: Santa Claus. Latam Airlines called upon VR experts and engineers to create an unforgettable experience for children flying on Christmas eve. Every window of the airplane was fitted with a transparent LED display that projected a 3D image of Santa and his reindeer into the night sky. After all, isn’t Christmas better if we don’t stop believing?
Agency
Campaign Christmas Flight
Advertiser LATAM Airlines
Brand Latam Airline Flights

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

PostedAugust 2017
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Length
Creative Director C...o D'....io Subscribers Only
Creative Director Ez....el R...no Subscribers Only
Creative Director P...o M....rro Subscribers Only
Copywriter Ez....el R...no Subscribers Only
Production Company K...ma Subscribers Only
Production Company Producer N....as F...er Subscribers Only
Agency Producer Fe....co S...ay Subscribers Only
Account Director Vi....ia O....li Subscribers Only
Music I...go S...d Subscribers Only

People related to this work

Talent you might be interested in

Trending

Create a free Talent profile and become a member of AdForum

Get Started