Maxime Fraudreau
Copywriter at Rosbeef!
Paris, France
Title A WALL FOR WOMEN (Film)
BriefWe decided to create “A Wall for Women”. A digital and participative soccer wall that does not serve to counter free kicks, but all blows and violence against women.This wall is a chain of stories on the Ligue 1 Uber Eat account (3,4M followers), that aggregated the participations of both the influent Club accounts (Paris Saint Germain, AS Monaco, OL, etc.) and their communities thanks to a simple Instagram system using the hashtag : #awallforwomen.All together, their generated the longest wall of the history of football.
Agency
Campaign A Wall For Women
Advertiser LFP / Association Solidarité Femmes
Brand The French Soccer League (LFP) and the Association Solidarité Femmes

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