Volvo Trucks - "The new Volvo VNL - World’s Largest Unboxing Starring 3-Year-Old Joel"

Forsman & Bodenfors Stockholm

Forsman & Bodenfors Stockholm Stockholm, Sweden

Awards

11301

Brand: Volvo Trucks
Country: Sweden

Advertiser: Volvo Trucks

Title	The new Volvo VNL - World’s Largest Unboxing Starring 3-Year-Old Joel
Brief	The unboxing trend on youtube is strangely mesmerising: millions of viewers tune into watch toys being unwrapped. That’s it. Playing off this strange, yet extremely successful trend, Volvo Trucks invited one lucky wide-eyed youngster to unbox the largest object ever unboxed: its Volvo VNL truck. And the views went through the roof.
Agency	Forsman & Bodenfors Stockholm
Campaign	The New Volvo VNL
Advertiser	Volvo Trucks
Brand	Volvo Trucks
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Story	Subscribers Only
Media Type	Web Film
Length	102 seconds
Account Director	O..e Vi....in Subscribers Only
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