Britta Malmberg
Account Manager at Forsman & Bodenfors Göteborg
Stockholm, Sweden
TitleThe new Volvo VNL - World’s Largest Unboxing Starring 3-Year-Old Joel
BriefThe unboxing trend on youtube is strangely mesmerising: millions of viewers tune into watch toys being unwrapped. That’s it. Playing off this strange, yet extremely successful trend, Volvo Trucks invited one lucky wide-eyed youngster to unbox the largest object ever unboxed: its Volvo VNL truck. And the views went through the roof.
Agency
Campaign The New Volvo VNL
Advertiser Volvo Trucks
Brand Volvo Trucks

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