Title | The new Volvo VNL - World’s Largest Unboxing Starring 3-Year-Old Joel |
Brief | The unboxing trend on youtube is strangely mesmerising: millions of viewers tune into watch toys being unwrapped. That’s it. Playing off this strange, yet extremely successful trend, Volvo Trucks invited one lucky wide-eyed youngster to unbox the largest object ever unboxed: its Volvo VNL truck. And the views went through the roof. |
Agency | Forsman & Bodenfors Stockholm |
Campaign | The New Volvo VNL |
Advertiser | Volvo Trucks |
Brand | Volvo Trucks |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Media Type | Web Film |
Length | |
Account Director | O..e Vi....in Subscribers Only |
Account Manager | B...ta Ma....rg Subscribers Only |
Art Director | ..m C...er Subscribers Only |
Art Director | A...rs E...nd Subscribers Only |
Copywriter | B...n En....om Subscribers Only |
Copywriter | M...in Ri.....st Subscribers Only |
Designer | J...y W..s Subscribers Only |
PR Strategist | B...e D....ll Subscribers Only |
Account Planner | T...as No.....öm Subscribers Only |
Agency Producer | L..a S....an Subscribers Only |
Agency Producer | P...r Ga....no Subscribers Only |
Production Company | A..E Subscribers Only |
Production Company Producer | L..s No.....on Subscribers Only |
Executive Producer | P...r Mo....en Subscribers Only |
Media Partner | O..h Subscribers Only |
Director / Editor | To....rn M...in Subscribers Only |
Music | J...s Q...t Subscribers Only |
Audio Post Production | M...s Subscribers Only |
Social Media Expert | S...h A...cy Subscribers Only |
PR | O....y, O..., V...o T...ks Subscribers Only |