| Title | Abarth Scorpion Skin |
| Brief | In 1949 Carlo Abarth built his very first race car. Under the emblem of the scorpion, his own star sign, he won everything possible. But sadly lost his life to cancer. To honour him, we created the Scorpion Skin Edition, a car specially created to raise money for the Dutch Cancer Society. An unknown fact we discovered is that a scorpion excoskeletons glows in ultraviolet light. The blue-green glow comes from a substance found in the skin of a scorpion. We collected these empty skins that a scorpion releases 16 times in its life and developped a new type of paint that we used on the car. Together with Dutch Contemporaty Artist we created a unique artwork based on Carlo Abarth’s rich history. This one-of-a-kind Abarth got auctioned and all profits were donated to the Dutch Cancer Society on a special event. |
| Agency |
Publicis Amsterdam
|
| Campaign |
Abarth Scorpion Skin
|
| Advertiser |
FCA
|
| Brand |
Abarth Scorpion Skin Edition
|
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| Posted | January 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Case Study
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| Creative Director |
M...ha Sc.....er Subscribers Only
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| Creative Director |
R...n St.....oef Subscribers Only
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| Copywriter |
D...el A...ol Subscribers Only
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| Art Director |
Jo....an ..n L..n Subscribers Only
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| Graphic Designer |
D..e F....en Subscribers Only
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| Photographer |
D..e F....en Subscribers Only
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| Contemporary Artist |
P...o L...ker Subscribers Only
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| Agency Producer |
J...t St.....ff Subscribers Only
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| Production Company |
Ne....ed Am.....am Subscribers Only
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| Sound |
Ne....ed Am.....am Subscribers Only
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| Post Production |
..m S...h Subscribers Only
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| Post Production |
L...ne N...ye Subscribers Only
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| Director of Photography (DOP) |
Jo....an W....nd Subscribers Only
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| Film Director |
B..t B....em Subscribers Only
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| Film Director |
B..t B....em Subscribers Only
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| Account Director |
Ge....an T...er Subscribers Only
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| Account Director |
A...e Br....rd Subscribers Only
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| Account Director |
V....sa S...ij Subscribers Only
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