Dave Fransen
Senior Vice President at Prodigious
Amstelveen, Netherlands
TitleAbarth Scorpion Skin
BriefIn 1949 Carlo Abarth built his very first race car. Under the emblem of the scorpion, his own star sign, he won everything possible. But sadly lost his life to cancer. To honour him, we created the Scorpion Skin Edition, a car specially created to raise money for the Dutch Cancer Society. An unknown fact we discovered is that a scorpion excoskeletons glows in ultraviolet light. The blue-green glow comes from a substance found in the skin of a scorpion. We collected these empty skins that a scorpion releases 16 times in its life and developped a new type of paint that we used on the car. Together with Dutch Contemporaty Artist we created a unique artwork based on Carlo Abarth’s rich history. This one-of-a-kind Abarth got auctioned and all profits were donated to the Dutch Cancer Society on a special event.
Agency
Campaign Abarth Scorpion Skin
Advertiser FCA
Brand Abarth Scorpion Skin Edition

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PostedJanuary 2019
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
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