Title | Kim Jong-Un |
Agency | WMcCann |
Campaign | Unwanted Gifts |
Advertiser | The Salvation Army |
Brand | The Salvation Army |
Date of First Broadcast/Publication | 2018 / 4 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Philosophy | A provocative new campaign for The Salvation Army of Brazil uses humor to drive donations instead of the usual emotional, heart-tugging approach. The new campaign, “Unwanted Gifts,” created by the advertising agency WMcCann Brazil, uses colorful and exaggerated illustrations of international politicians, such as Donald Trump and Kim Jong-Un, to show that what may not fit some, may be perfectly useful to others. Print ads feature a Donald Trump figure receiving a Mexican hat and Kim Jong-Un receiving an “I Love NY” T-Shirt. Both ads carry the tagline,“It may not be perfect for you, but it’s perfect for us.” The online film/TV commercial takes a much different narrative but arrives at the same conclusion about unwanted objects having value for the Salvation Army. The bizarrely humorous film features a plaid family in a plaid environment exchanging plaid gifts, but the daughter receives a shocking, polka-dot shirt – perfect for a donation to the Salvation Army. |
Media Type | Outdoor/Out of Home |
CCO | Hugo Rodrigues |
CCO | André Marques |
Creative Director | Eiji Kozaka |
Creative Director | Marcelo Conde |
Creative | Eduardo Ferraz |
Creative | Gustavo Giorelli |
Account | Ana Helena Coutinho |
Account | Vivian Cecchi |
Account | Vitória Carvalho |
Account | Andressa Moro |
Projects | Jaqueline Travaglin |
Projects | Denise Kotsubo |
Projects | Priscila Andrade |
Production | Julia Seligmann |
Production | Viviane Guedes |
Production company | Cine Cinematografica |
Director | La Sangre |
Director of Photography | Daniel Belinky |
Executive production | Raul Doria |
Executive production | Federico Calabia |
Editor | Lucas Camara |
Account Manager | Victoria Scaff |
Account Manager | Leticia Baptista |
Post Production | Cine X |
Illustrator | Estúdio Ícone |
Illustrator | Eduardo Ferraz |
Illustrator | André Dedos |
Illustrator | Nervo Coletivo |
Soundtrack | Cabaret |
Musical Production | Ângelo Colasanti |
Sonoplasty | Ângelo Colasanti |
Bandmaster | Ângelo Colasanti |
Mixing | Gab Scatolin |
Account manager | Ingrid Lopes |
Coordination | Verusca Garcia |
Coordination | Nicole Bonnet |
Client approval | Adalberto Malva |
Client approval | Tiago Mendes |
Client approval | Karen Suto |