| Title | Space Descent With Tim Peake |
| Brief | Space Descent with Tim Peake, a two-year educational programme, created in partnership with Samsung and the Science Museum Group. Its aim: to inspire UK students from disadvantaged backgrounds, around the possibilities of STEM learning and the science and technology behind space travel.We remodelled a double decker bus to replicate the ISS and used Samsung technology to enable a variety of educational experiences, including a face and body mapping augmented reality spacewalk. Ultimately, the tour aims to address a national occupational shortage in STEM areas, by inspiring a new generation of scientists, engineers and astronauts from lower income backgrounds. |
| Agency |
Cheil London
|
| Campaign |
Space Descent With Tim Peake
|
| Advertiser |
Samsung Electronic
|
| Brand |
CSR
|
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| Posted | November 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Outdoor/Out of Home
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| Executive Creative Director |
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| Head of Innovation |
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| Senior Account Manager |
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