Altoids - "Altoids Enriques' Tin"

Energy BBDO

Energy BBDO Chicago, United States

Awards

10945

Brand: Altoids
Country: United States

Advertiser: Wm Wrigley Jr. Co.

Title	Altoids Enriques' Tin
Brief	Altoids’ distinctive tin cases have become a part of pop culture. When the mints are gone, people love to reuse them to protect personal treasures. You never know what you might find inside. In fact, the Internet is filled with photos documenting how people repurpose their tins. Altoids also has a long tradition of print ads playing off the notion of “Curious,” portraying peculiar characters in a characteristically funny and absurd tone.So we combined these traditions in our most recent campaign for Altoids, and titled it, “The Curious Afterlife of a Tin.”
Agency	Energy BBDO
Campaign	Esther's Tin
Advertiser	Wm Wrigley Jr. Co.
Brand	Altoids
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Media Type	Print
Chief Creative Officer	A...és O....ñez Subscribers Only
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