Title | Usernames against Bullying |
Brief | On the 29th of August, The International Gamer Day, Pony Malta, one of the most popular drinks amongst teens in Colombia, decided to create an online initiative to fight this issue: USERNAMES AGAINST BULLYING, a movement that invited gamers from all of Latin America and the world to change their video game usernames for a message against bullying. |
Agency | MullenLowe Group Colombia |
Campaign | Usernames contra el Bullying |
Advertiser | AB Inbev |
Brand | Pony Malta |
Posted | January 2021 |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Media Type | Digital |
Chief Executive Officer (CEO) | Fr.....co S...er Subscribers Only |
Chief Creative Officer | C...os A...es Ro.....ez M...oy Subscribers Only |
Chief Operating Officer (COO) | J..n P...o G...ía Subscribers Only |
CIO | C...lo P...as Subscribers Only |
Creative Director | Ju......los C....ño B..n Subscribers Only |
Creative Director | C...lo L....ño S....va Subscribers Only |
Creative Director | J...e P...o Subscribers Only |
Creative Director | Gu.....mo Si.....ue Subscribers Only |
Account Director | F....na M...i Subscribers Only |
Copywriter | D...lo Go....lez Subscribers Only |
Art Director | R...r Go....lez Subscribers Only |
Editor | Jo....an B....var Subscribers Only |
Animation/3D | J..n C...lo Co.....as Subscribers Only |
Animation/3D | A...és T...es Subscribers Only |
Production Company Producer | D...o C..o Subscribers Only |
Marketing Director | J..n A...so T...es Subscribers Only |
Brand Manager | N....ia T...es Subscribers Only |
Director | R....do Ro.....ez Subscribers Only |
Editor | D...el Gu.....rez Subscribers Only |
Executive Producer | F...to T...as Subscribers Only |
Sound Director | A...és M....ña Subscribers Only |
Sound Editor | D...o C....res Subscribers Only |