Guillermo Siachoque
Executive Creative Director at MullenLowe Group Colombia
Santa Fé De Bogotá, Colombia
TitleShe Speaks (125s)
BriefWe collected over 100 audios with speeches, interviews and interventions from some of the most influential women in history and uploaded them on the @ellashablan profile on TIK TOK, so that girls could use their words through one of the features they like to use the most: dubbing, and create content with them.We launched the movement on October 11th, International Girls' Day, and that's how the words of Michelle Obama, Ruth Bader Ginsburg, Malala Yousafzai, Isabel Allende, among many others, were in the voices of thousands of girls and teenagers in Latin America, to show them from an early age that they can become whatever they want.
Agency
Campaign #SheSpeaks
Advertiser AB Inbev
Brand Pony Malta

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PostedDecember 2020
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