Cas Binnington
Head of Production at PARADE
Toronto, Canada
Titlejohn st 20th anniversary: Minecraft edition
BriefIn 2021, advertising agency john st. turned 20 years old. Which was big news. But so was a never-ending Canadian pandemic lockdown (the world’s longest), which made throwing a proper birthday rager next to impossible. So how in the world would we party together? By building a new world. In Minecraft.We created a 1:1 replica of the john st. office down to every detail – from the entryway fan that blows way too much, to the office dog that rides the elevator. On the big day, we surprised john st.’ers with a server address that transported them to our 20th anniversary party. The event had it all – in-game quests, a rooftop bar, a Hall of Fame of the agency’s greatest work, a Twitch livestream to guide attendees, and even a rooftop fireworks show.john st.’s 20th anniversary was the hottest ad party of the year, garnering national and international press. And not only did our digital bash give everyone a chance to (legally) celebrate the agency’s birthday together, we were able to immortalize the office we all love forever. In Minecraft.
Agency
Campaign john st. 20th anniversary: Minecraft edition
Advertiser john st.
Brand John st.

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Media Type Gaming
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Post Production
Chief Creative Officer C..r Ca....ll Subscribers Only
Creative Director J...an C...n Subscribers Only
Creative Director ..m B..d Subscribers Only
Associate Creative Director M..c Le....ue Subscribers Only
Copywriter M..c Le....ue Subscribers Only
Associate Creative Director ..n Ca....on Subscribers Only
Art Director ..n Ca....on Subscribers Only
Art Director S....ey .u W..g Subscribers Only
Copywriter M...y D....er Subscribers Only
Production Company Producer A...e De.....is Subscribers Only
Production Company Producer ..s Bi.....ton Subscribers Only
Production Company Producer M....ew D...al Subscribers Only
Gaming Consultant H...is B..d Subscribers Only
Production Company Gam.......ulp Subscribers Only
Editor N...le S...n Subscribers Only
Editor P...r G...a Subscribers Only
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Production Company Producer A...ew T....es Subscribers Only
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