Babybel - "Join the Goodness"

Havas Chicago Chicago, United States

Awards

8305

Brand: Babybel
Country: France

Advertiser: Groupe Bel

Title	Join the Goodness
Brief	With about 70% of the screen space occupied by CG creations, this was by far one of this year's most complex projects for Platige Image. The original plates were shot on location in Bangkok, with numerous props built for this purpose. The studio's on-set supervisor helped prepare the scenes for post-production. Achieving the final look required combining live action footage with digital characters and props, and, occasionally, rendering full scenes in 3D.Platige's artists created more than 250 digital assets, including 9 models of hero Babybel characters, each made to perform a different action. To bring the breathtaking cityscape to life, the studio designed a unique system for implementing fictional advertisements. Based on projecting visuals on auxiliary geometry, it allowed the ads to loop, glitch out, or even transform into holograms. Everything was done on the fly during the compositing stage.
Agency	Havas Chicago
Campaign	Join The Goodness
Advertiser	Groupe Bel
Brand	Babybel
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Television
Length	76 seconds
Post Production	Platige Image
Photography Agency	K...u Subscribers Only
Creative Director	St....ane Xi....as Subscribers Only
Director	H...é .e C...cy Subscribers Only
Editor	A....na L...y Subscribers Only
Art Director	J...en V...ne Subscribers Only
Copywriter	Al.....re G...d Subscribers Only
Post-production Producer	S�.....ien V...in Subscribers Only
Creative Director	S....an S....rz Subscribers Only
Producer	N....as T..y Subscribers Only
Creative Producer	M....ne B..n Subscribers Only
Director of Photography (DOP)	A....in Cl.....nt Subscribers Only
Director of Production Operations	A...e K...m Subscribers Only
Production Company	S...b Subscribers Only
Sound Production	..M .�� G...n U...ed M...c Subscribers Only
Production Company	Ea....ss Pr......ons Subscribers Only
VFX Executive Producer	A...r Z..z Subscribers Only
VFX Supervisor	M...ej Sz.....nko Subscribers Only
VFX Producer	M....sz Wi.....ski Subscribers Only
Art Director	M...in Ko....ki Subscribers Only
Head of CG	C...ry Al....ki Subscribers Only
Head of Production	P....na Ma.....ca Subscribers Only
On-set Supervisors	K...l D�.....ski Subscribers Only