| Title | Mountain Road |
| Title (original language) | Cocculus 73 |
| Agency | Havas Paris |
| Campaign | Cocculus 73 |
| Advertiser | Lehning |
| Brand | Cocculus 73 |
| Posted | November 2015 |
| Business Sector | Health & Pharmaceutical Products |
| Story | Travel sickness is a disease as old as travelling. The use of a scientific Indian ink drawing seemed to be the best visual answer for this idea. This technique strengthens the problem’s scientific observation. Illustrator’s challenge was to recapture old techniques: thousands of spots and lines, no solid-coloured fill. Every drawing represents about a hundred work’s hours. The main idea of this campaign was to symbolize physic sickness at stomach level when we are in the car or on a plane. |
| Media Type | |
| Creative Director | Alban Penicaut |
| Copywriter | Edouard Dorbais |
| Art Director | Rémi Arnaud |
| Illustrator | Florian Nguyen |
| Chief Executive Officer (CEO) | Vincent Mayet |
| Advertising Manager | David Mingeon |
| Account Director | Ophélie Dumay |
| Consultant | Pauline Arguillere |
More Work
SEE ALLRough Sea
- BRAND:
- Cocculus 73
- AGENCY:
- Havas Paris
Les Bonnes Copines
- BRAND:
- DOCTISSIMO
- AGENCY:
- HAVAS 360
La Maternité
- BRAND:
- DOCTISSIMO
- AGENCY:
- HAVAS 360
La Forme
- BRAND:
- DOCTISSIMO
- AGENCY:
- HAVAS 360
La Maman
- BRAND:
- DOCTISSIMO
- AGENCY:
- HAVAS 360
L72
- BRAND:
- L72
- AGENCY:
- Havas Paris
L52
- BRAND:
- Laboratoires Lehning
- AGENCY:
- HAVAS 360
The Wave
- BRAND:
- Michelin
- AGENCY:
- Havas Paris