| Title | LA Original |
| Brief | Los Angeles has undergone a creative renaissance. Art, music, food, fashion and tech are booming. The agency partnered with Mayor Eric Garcetti and the Mayor's Fund for Los Angeles to create the first ever cohesive brand for the city. Just two letters - L and A - form a dynamic logo that can showcase and inspire LA creativity. The space between the letters comes to life when filled with the people, places and things that define LA. |
| Agency | 72andSunny |
| Campaign | Space to Create |
| Advertiser | Mayor's Fund For Los Angeles |
| Brand | LA Original |
| Posted | November 2018 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Packaging, Branding & Design |
| Executive Creative Director | M..t M...hy Subscribers Only |
| Executive Strategy Director | K...y Sc.....el Subscribers Only |
| Brand Director | Da....le G..d Subscribers Only |
| Brand Manager | Da....le R...ra Subscribers Only |
| Designer | R...rt N...ta Subscribers Only |
| Designer | P...r R..d Subscribers Only |
| Creative Director | G....tt J...s Subscribers Only |
| Creative Director | ..n H...in Subscribers Only |
| Copywriter | P...r �....ghes Subscribers Only |
| Copywriter | T...e H...is Subscribers Only |
| Designer | A..y ..m Subscribers Only |
| Designer | K...u B..e Subscribers Only |
| Designer | A..x C...on Subscribers Only |
| Chief Production Officer | ..m D...ap Subscribers Only |
| Production Company Producer | M...sa W...er Subscribers Only |
| Production Coordinator | J....na P....or Subscribers Only |
| Advertising Manager | R...i T...ti Subscribers Only |
| Advertising Manager | K...ie H....ch Subscribers Only |
| Advertising Manager | C...s P....ta Subscribers Only |
| Advertising Manager | K...ey B....er Subscribers Only |
| Production Company | H...o S....os Subscribers Only |