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Title | Neighbours |
Brief | A pair of chronic bickerers prompt us to reconcile during Christmas in the story packed with hearty humor and a dash of national self-irony for TELIA Lithuania. Lithuanians have a special relationship with their neighbors. As the old anecdote goes, a typical Lithuanian is happy to see his neighbor’s house on fire. Sure, we will help put out the fire, but there will always be friction. Why do they neglect their lawn? How come they start mowing it exactly when we want to sit quietly and read a book? Why is their TV so loud? Why can’t I be drilling holes in my walls whenever I please? So the narrative zips through a chain of situations where two elderly neighbors scold one another over text messages. And even though the vexation between these two is immense, so is the love – this mutual annoyance unravels the moment our heroes realize they can miss each other dearly. This TVC was on air in the midst of a pandemic and the never-ending vaxxer-anti-vaxxer tensions, and two grumpy old neighbors showed us that Christmas is the time for a truce. |
Agency | MILK |
Campaign | Neighbours |
Advertiser | Telia |
Brand | Telia |
Date of First Broadcast/Publication | Subscribers Only |
Product | Subscribers Only |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Media Type | Television |
Length | |
Executive Creative Director | Ri....as St......ius Subscribers Only |
Art Director | J...as Rad......kas Subscribers Only |
Copywriter | V...us Go......ius Subscribers Only |
Account Director | J....na Pra......ene Subscribers Only |
Director | A..l La.....er Subscribers Only |
Production Company | S..e F...s Subscribers Only |
Director of Photography (DOP) | F....ik B...ar Subscribers Only |
Executive Producer | O..a Ra....nko Subscribers Only |
Production Manager | V...us U...s Subscribers Only |