| Title | Never Give Up |
| Brief | A little robot boy is dismayed when he can’t join in the complex hand-slapping games his human friends play at school. So he decides to teach himself, making detailed notes and sketches and practising in his spare time. He comes close to giving up, but the support of his “parents” spurs him on. And finally, after all his efforts, he’s able to join the cool kids. Learning is hard, but it makes you a better human. Oxford notebooks: power in your hands. |
| Agency | DENTSU CREATIVE |
| Campaign | Cool Robot |
| Advertiser | Oxford |
| Brand | Oxford |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Media Type | Television |
| Length | |
| Director | D...e D....us Subscribers Only |
| Production Company | U...n Subscribers Only |
| Production Company Producer | H...é H....rt Subscribers Only |
| Creative Director | S�.....ien Z...ni Subscribers Only |
| Creative Director | Pie......rie Fa.....ier Subscribers Only |
| Copywriter | T....ry B...ul Subscribers Only |
| Art Director | A...re Mi....in Subscribers Only |
| Art Director | L....nt S...es Subscribers Only |
| Agency Producer | Al.....ra M...k Subscribers Only |
| Post Production | F..M Subscribers Only |
| Sound Production | Sc....ze Subscribers Only |
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