Snickers - "Snickers Hater Bar"

BBDO Canada

BBDO Canada Toronto, Canada

Awards

5178

Brand: Snickers
Country: Canada

Advertiser: MARS

Title	Snickers Hater Bar
Brief	The Toronto Raptors were having a great season, but they were also attracting negative comments from rivals and "haters". Mars and its agency took tweets from the “haters” and printed them on customized Snickers bars which were sent out to the haters - literally making them eat their words. In the middle of the Toronto Raptors’ best season in franchise history, the team experienced a wave of online haters. The only explanation? The haters must be hungry. So Snickers, the official chocolate of the basketball team, took tweets and posts from haters and rivals and printed them on customized candy bars ౼ turning real time hate into hater bars and making literally eat their words.
Agency	BBDO Canada
Campaign	Snickers Hater Bar
Advertiser	MARS
Brand	Snickers
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Posted	November 2018
Business Sector	Subscribers Only
Story	Subscribers Only
Story (original language)	Subscribers Only
Media Type	Social Media
Chief Creative Officer	D...se Ro....to Subscribers Only
Chief Creative Officer	T..d M...ie Subscribers Only
Copywriter	L...on C..i Subscribers Only
Vice President (VP)	D...k B...s Subscribers Only
Associate Creative Director	D...k B...s Subscribers Only
Planning Director	..m K...y Subscribers Only
Group Account Director	Ca....ne K....ur Subscribers Only
Account Director	St.....ie M....ns Subscribers Only
Account Supervisor	J...e F...l Subscribers Only
Vice President (VP)	M..t E..s Subscribers Only
Print Production Manager	..m B...on Subscribers Only
Print Production Manager	R...rt Q..n Subscribers Only
Production Artist	J...n R...ey Subscribers Only