Netflix TV Series - "The Missing NPC"

Monks

Monks Hilversum, Netherlands

Awards

7831

Brand: Netflix TV Series
Country: Netherlands

Advertiser: Netflix

Title	The Missing NPC
Brief	We built an immersive virtual experience by recreating the plot of the new Netflix Teen Series Cielo Grande in a metaverse map in Roblox. On this map, tweens could participate in the same wakeboard tournament as in the series, do karaoke with other users, and even join a Meet & Greet with the cast from the Cielo Grande series. But the most exciting part of the experience was that users were tasked to solve the main mystery of the plot and find a character in Roblox who they are unable to find in the series. By creating this experience to promote the new Netflix series, we blurred the lines between advertising, gaming and TV.
Agency	Monks
Campaign	The Missing NPC
Advertiser	Netflix
Brand	Netflix TV Series
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Posted	November 2022
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Media Type	Case Study
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