Chris Beresford-Hill
Worldwide CCO at BBDO Worldwide
New York, United States
TitleTail Orchestra
BriefDogs' tails express their emotions and also resemble a conductor’s baton. So, with the renowned Radio Polish Orchestra we created symphonies using dogs' tails as the orchestra’s conductor. We wrote symphonies based on dogs’ personalities and rearranged the orchestra to match their tail directions. Dogs were presented with different stimuli, and the musicians followed their tail reactions, creating the songs. Everything turned into a trailer, spread all over social media, and the symphonies ran through all audio platforms, vinyl, and ambient music in pet shops, dog parks, and everywhere. Posters were placed near famous concert halls to promote the songs. The work generated 390K streaming royalties which were donated to the Pedigree Foundation, which aims to help dogs in need find loving homes.
Agency
Campaign Tail Orchestra
Advertiser Mars Petcare
Brand Pedigree

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film
Length
Executive Creative Director P...r K..n Subscribers Only
Executive Creative Director M....lo No....ra Subscribers Only
Creative Director B...o R....ro Subscribers Only
Associate Creative Director ..z A...yo Subscribers Only
Chairman C...s Ber.......Hill Subscribers Only
Chief Creative Officer C...s Ber.......Hill Subscribers Only

People related to this work

Related Ads

Trending

Create a free Talent profile and become a member of AdForum

Get Started