Vauxhall - "Ugly Duckling"

MRM//McCann

MRM//McCann Madrid, Spain

5033

Title	Ugly Duckling
Brief	Here are three classic fairytales, told backwards. Jack swaps the magic beans for a cow. A swan turns into an ugly duckling. And Cinderella goes from riches to rags. It’s all to show that things reverse don’t always have a happy ending. So the Vauxhall Astra has a reverse camera as standard.
Agency	MRM//McCann
Campaign	Backwards Stories
Advertiser	Groupe PSA
Brand	Vauxhall
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Posted	November 2019
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Radio
Creative President	A...an B...n Subscribers Only
Chief Creative Officer	M...el B....ca Subscribers Only
Chief Creative Officer	V...e Mc.....ey Subscribers Only
Executive Creative Director	E....do Ba.....on Subscribers Only
Executive Creative Director	N..k C...er Subscribers Only
Head of Art	R...el M...no Subscribers Only
Copywriter	A....to E...ja Subscribers Only
Copywriter	..e I...y Subscribers Only
Senior Art Director	J...e Bu.....ham Subscribers Only
Art Director	P...o Ca....ro Subscribers Only
Executive Creative Director	C...s Ro.....on Subscribers Only
Radio Production	J...in S....rs Subscribers Only
Sound Editing	D..e B..h Subscribers Only