Managing Creative Director
at
Jung von Matt/Limmat Werbeagentur AG
Zürich, Switzerland
| Title | A Touch of History |
| Brief | Instead of banning smartphones from classrooms, schools in Switzerland are taking advantage of the ultra-connected generation’s affinity for technology. A Touch of History transforms a wealth of information into the smartphone infrastructure and lets students explore the worlds of historical personalities via personal messages, pictures and playlists. The app’s gamification aspect boosted engagement and enhanced learning. After being integrated into the official curriculum and expanded to include additional subjects, Swiss students will be encouraged ౼ and no longer forbidden ౼ to take out their smartphones. |
| Agency | Jung von Matt/Limmat Werbeagentur AG |
| Campaign | A Touch of History |
| Advertiser | Samsung |
| Brand | Samsung Educational App |
| Posted | November 2018 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Applications |
| Creative Director | H...a H...s Subscribers Only |
| Creative Director | Wo....ng B..k Subscribers Only |
| Copywriter | E...o C...u Subscribers Only |
| Art Director | Mi....le Dan......nko Subscribers Only |
| Art Director | C...u S...r Subscribers Only |
| Chief Creative Officer | D...is L..ck Subscribers Only |
| Media Relations | A...an H..t Subscribers Only |
| Consultant | P....pp Sie......ler Subscribers Only |
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