McDonald's - "Playroom_Playstation"

TBWA\Chiat\Day New York

TBWA\Chiat\Day New York New York, United States

Awards

10304

Brand: McDonald's
Country: Switzerland

Advertiser: McDonald's

Title	Playroom_Playstation
Brief	To celebrate the Big Mac's 50th anniversary in 2018, 50 illustrators and designers from around the world re-interpreted the iconic burger on 50 different posters. They show key differences between 1968 and 2018. The various executions use model building, screen printing, photocopying, many different styles of typography, 3D design, vector design and even programming to make each ad a unique piece of art.
Agency	TBWA\Chiat\Day New York
Campaign	50 Years of Big Mac
Advertiser	McDonald's
Brand	McDonald's
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Posted	November 2019
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Print
Holding Company	O....om G...p Subscribers Only
Production Company	..+ Subscribers Only
Media Agency	..D Subscribers Only
Executive Creative Director	M...el W...el Subscribers Only
Creative Director	B...e R....ts Subscribers Only
Art Director	Fr....�ric N...er Subscribers Only
Copywriter	F...x F...se Subscribers Only
Marketing Director	A...ë St.....itz Subscribers Only
Illustrator	C...s R...on Subscribers Only
Illustrator	A..x T....ut Subscribers Only
Global Chief Creative Officer	C...s G....tt Subscribers Only
Copywriter	T...an W...i Subscribers Only
Art Director	A...lo S....lo Subscribers Only
Agency Producer	V...an ..e Subscribers Only
Agency Producer	J...or ..t Di....or Subscribers Only
Copywriter	D...d V...s Subscribers Only
Agency Producer	S....in H..g Subscribers Only
Illustrator	J..n S...h Subscribers Only
Illustrator	O..g G....in Subscribers Only
Illustrator	E..c G...a Subscribers Only
Illustrator	G..i ..e Subscribers Only
Illustrator	H...a F...h Subscribers Only
Director of Design	M..k S...n Subscribers Only
Art Director	J..o P....ra Subscribers Only
Illustrator	H....ik Ev.....ts Subscribers Only