Till Diestel
Till Diestel
Chief Creative officer at Serviceplan
Berlin, Germany
Edit
See all work
TitleSmall Prices, Big Impact (Film)
BriefIdea: PRICE PACKS is the first brand that’s all about the price. Because the packaging design focuses entirely on the price. Considering the usual packaging production requires several months, this becomes an irrevocable commitment to price stability. Placed next to competitors, the design helps consumers immediately spot the best prices. PRICE PACKS are available in all 2100 Penny markets in Germany, promoted by an OOH campaign as striking as the packaging.Results: Products flew off the shelves in record time, with some temporarily selling out during launch week. On traditional and social media, the campaign received raving reviews, earning $120 million in free media. Public perception of Penny as the #1 price-stable discounter went up by 2200%. PRICE PACKS has now expanded to more products and turned from a temporary edition into a permanent brand.Brand relevance: For PENNY, this was the perfect opportunity to make a statement. This serves as an unwavering commitment to low prices in a way that not only reassures customers but also sets PENNY apart from its competitors.
Agency
Campaign Price Packs
Advertiser REWE
Brand PENNY

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Length
Production Company B....CH E...pe G..H . ... .G Subscribers Only
Media Agency PI....RS G..H Subscribers Only
Advertising Manager ..n Fl....ng Subscribers Only
Advertising Manager W...er He......ack Subscribers Only
Advertising Manager M...el O...n Subscribers Only
Advertising Manager O...er S....rz Subscribers Only
Advertising Manager S...an G....ens Subscribers Only
Photographer B....CH E...pe G..H . ... .G Subscribers Only
Music and Sound S....me M...c G..H Subscribers Only
Sound Design Company Ha....gs A...o N....rk Subscribers Only
Global Chief Creative Officer A..x S...ll Subscribers Only
Managing Partner Ch.....ph E...ke Subscribers Only
Executive Creative Director M...tz D...ig Subscribers Only
Creative Director Ma....�us F...t Subscribers Only
Creative Director Se.....an B...on Subscribers Only
Account Manager A....ia Sc.....er Subscribers Only
Designer V..a R....na Subscribers Only
Art Director J...s M...e Subscribers Only
Art Director F...an K...kel Subscribers Only
Art Director C....le N...t Subscribers Only
Art Director T...i P...ak Subscribers Only
Art Director R...l B...le Subscribers Only
Art Director ..i W..t Sc.....er Subscribers Only
Copywriter S....hi Su......ian Subscribers Only
Copywriter J...er Gr....os Subscribers Only
Executive Creative Director L...nz La......ner Subscribers Only
Executive Creative Director F...z R�.....cher Subscribers Only
Creative Director D...is F...z Subscribers Only
3D Artist F...o Z....es Subscribers Only
Executive Producer P..l ..x Subscribers Only
Executive Producer N...as L....ler Subscribers Only
Music Composer Ma.....ian Ol.....ky Subscribers Only
Managing Director Ma.....ian Ol.....ky Subscribers Only
Production Company .e M..e T..m W...er Subscribers Only
National Creative Officer T..l D....el Subscribers Only
Photographer B....CH E...pe G..H . ... .G Subscribers Only
Media Agency PI....RS G..H Subscribers Only
Global Chief Creative Officer A..x S...ll Subscribers Only
Managing Partner Ch.....ph E...ke Subscribers Only
Executive Creative Director M...tz D...ig Subscribers Only
Creative Director Ma....�us F...t Subscribers Only
Creative Director Se.....an B...on Subscribers Only
Account Manager A....ia Sc.....er Subscribers Only
Designer V..a R....na Subscribers Only
Art Director J...s M...e Subscribers Only
Art Director F...an K...kel Subscribers Only
Art Director C....le N...t Subscribers Only
Art Director T...i P...ak Subscribers Only
Art Director R...l B...le Subscribers Only
Art Director ..i W..t Sc.....er Subscribers Only
Copywriter S....hi Su......ian Subscribers Only
Copywriter J...er Gr....os Subscribers Only
Executive Creative Director L...nz La......ner Subscribers Only
Executive Creative Director F...z R�.....cher Subscribers Only
Creative Director D...is F...z Subscribers Only
3D Artist F...o Z....es Subscribers Only
Executive Producer P..l ..x Subscribers Only
Executive Producer N...as L....ler Subscribers Only
Music Composer Ma.....ian Ol.....ky Subscribers Only
Managing Director Ma.....ian Ol.....ky Subscribers Only

People related to this work

Related Ads

Trending

Ross Neil

Deputy Executive Creative Director
United Kingdom
VCCP

What does Creating Work People Care about mean to you? I really...

Eric Stern

Managing Director / Partner
Culver City, United States
Anonymous Content, Los Angeles

Chris Kay

CEO
London, United Kingdom
saatchi & saatchi London

Juliet Kent

Copywriter
LONDON, United Kingdom
Now, London

Kent and her partner won an open brief to create a smash hit for...

Alexandre Hervé

Creative Director - Founder
Paris, France
Romance

After working at euro-rscg and leg. Agency, Alexandre joined DDB...

Nick Felder

Global Group Director - Film, Video + Music Production
Atlanta, United States
The Coca-Cola Company

The future of creative development is increasingly data-driven, p...

Adrian Rossi

Executive Creative Director
London, United Kingdom
AMV BBDO

Adrian started at Saatchi and Saatchi before moving to BBH where...

Rodrigo Sobral

Executive Creative Director
London, United Kingdom
Freelance

As Vice President, Executive Creative Director of R/GA London Rod...
SEE MORE TALENT

Create a free Talent profile and become a member of AdForum

Get Started