Title | Look Who’s Driving feat. 4-year-old Sophie |
Brief | Driving the robust Volvo FMX truck is child’s play. To prove it, the company let a four-year-old girl, Sophie Brown, drive one by remote control across an obstacle course. After a shaky start, things get worse as Sophie goes off course, rolls the truck and smashes it through a concrete hut. But the truck makes it to the end and Sophie even gets it to do a donut. The FMX is Volvo’s toughest truck yet. Now with Automatic Traction Control. |
Agency | Forsman & Bodenfors Göteborg |
Campaign | Live Test Series |
Advertiser | Volvo |
Brand | Volvo Trucks |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Media Type | Web Film |
Length | |
Sound Design Company | Kouz Production |
Copywriter | D....as R..d Subscribers Only |
Account Director | O..e Vi....in Subscribers Only |
Production Company Producer | Al.....er B....er Subscribers Only |
Photographer | R...n A..n O...on Subscribers Only |
Production Company Producer | P...r Ga....no Subscribers Only |
Designer | J...y W..s Subscribers Only |
Copywriter | B...n En....om Subscribers Only |
Art Director | S...ia Li....lm Subscribers Only |
Art Director | ..m C...er Subscribers Only |
Art Director | A...rs E...nd Subscribers Only |
Account Manager | A...li Kj.....der Subscribers Only |
Account Manager | B...ta Ma....rg Subscribers Only |
Account Director | C...a P....ow Subscribers Only |
Media Agency | B..n Subscribers Only |
Editor | N....as La......ere Subscribers Only |
Post Production | S...s Subscribers Only |
Production Company | ..w L..d Subscribers Only |
Production Company Producer | S...ie T..m Ch......sen Subscribers Only |
Executive Producer | E..k T...ll Subscribers Only |
Director | C....es Br....nd Subscribers Only |
Director | ..o B...e Subscribers Only |