Ocado - "Let Summer Come to You"

St. Luke’s Communications

St. Luke’s Communications London, United Kingdom

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Brand: Ocado
Country: United Kingdom

Advertiser: Ocado

Title	Let Summer Come to You
Agency	St. Luke’s Communications
Campaign	Let Summer Come to You
Advertiser	Ocado
Brand	Ocado
Date of First Broadcast/Publication	2024 / 5
Business Sector	Online Retail, E-store
Story	The films feature customers who are out and about, enjoying summer with their family and friends. From barbecues to beach trips, each scene sparks an unlikely reminder of the groceries needed to make summer special – highlighting Ocado’s unbeatable choice and frictionless service.
Philosophy	Ocado, the world’s largest dedicated online grocery retailer, is reminding shoppers of its unbeatable range and seamless service in a humorous new advertising campaign called “Let Summer Come to You.” It was developed by the brand’s retained creative agency St Luke’s with Eat Creative, Ocado’s in-house creative team. The campaign uses the signature Ocado track, which St Luke’s introduced in 2021 and has re-orchestrated for each ad since, turning it into a powerful brand asset for Ocado. “Let Summer Come to You” breaks on 23 May and runs through to September as a through-the-line campaign spanning multiple channels, from above-the-line to on-site executions. Hearts & Science devised the media strategy and is responsible for all ATL media buying, working with Threepipe, which is handling the performance buying. The 30-second film “Let Summer Come to You” runs with some of the UK’s biggest shows, including Britain’s Got Talent, Gogglebox, The Piano and Red Eye across linear and BVOD. 10” cut downs will be added into rotation from June onwards. The TV campaign is also supported by bespoke social executions, linear and digital audio, also created by St Luke’s. Eat Creative produced OOH, which was planned by Talon, to run at high profile launch sites such as the Euston Motion, as well as print ads running in titles including the Guardian, The Times, Metro and Evening Standard. Digital executions including eCRM, programmatic and on-site comms, were also created by Eat Creative.
Media Type	Television
Length	30 seconds
Advertising Manager	Eilidh MacAskill
Advertising Manager	Sarah Emerson
Advertising Manager	Ellie Smith
Advertising Manager	Ella Goring
Joint Chief Creative Officer	Al Young
Creative Partner	Julian Vizard
Creative Team	Phillip Meyler
Creative Team	Darren Keff
Agency Producer	Jenny Busby
Planner	Flora Proudlock
Business Director	Anastasia Terzeon
Senior Account Director	Claire Smith
Account Executive	Suzanne Stewart
Director	Fred Rowson
Production Company	Blink London
Producer	Jess Ensor
Editor	Nick Allix
Post Production & Motion Graphics	Timed Based Arts
VFX Lead	Ria Shroff
Graphics	Jess Gorick
Grade	Ruth Wardell
Post-production Producer	Mia Saunders
Music	Native Audio
Sound Design Company	Bark Studios
Media Agency	Hearts & Science
Chief Executive Officer (CEO)	Garrett O’Reilly
Media Managing Director	Rachel Peace
Chief Strategy Officer	Simon Carr
Client Partner	Hayley May
Business Director	Zac Abbott
Account Director	Rachel Hurdman
Head of Connections Planning	Tessa LeGassick
Senior Connection Planning Director	Georgina Robb
AV Director	Joe Box
OOH Production Company	Talon Outdoor