| Title | Farhad |
| Brief | With 1.2 million Germans suffering from Alzheimer’s and 3 million expected by 2050, Alzheimer research is working fervently to raise funding for a cure. As Alzheimer’s progresses, facial recognition and memories fade, diminishing relationships and leaving many Alzheimer’s patients isolated and lonely. To bring this feeling closer to the general public we created a series of unrecognizable family portraits. Through the eyes of an Alzheimer’s patient, cherished relationships become an unsolvable puzzle made up of shuffled memories that fade away piece by piece.
When you suffer from Alzheimer's it's as if your memories, your everyday life and the people around you become a confused jigsaw puzzle.
As Alzheimer’s progresses, facial recognition and memories fade, turning cherished relationships into an unsolvable puzzle. |
| Agency |
BBDO Group Germany
|
| Campaign |
Remember Me
|
| Advertiser |
Alzheimer Research Initiative
|
| Brand |
Alzheimer Research Initiative
|
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| Date of First Broadcast/Publication |
Subscribers Only
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| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Print
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| Chief Creative Officer |
Wo....ng Sc.....er Subscribers Only
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| Creative Managing Director |
Kr.....fer He.....nn Subscribers Only
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| Executive Creative Director |
T...as F...e Subscribers Only
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| Executive Creative Director |
D...el Ha.....ann Subscribers Only
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| Creative Director |
J...bo C....jo Subscribers Only
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| Creative Director |
Se.....an S....er Subscribers Only
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| Art Director |
D...n Ha.....ki Subscribers Only
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| Art Director |
M....no M...i Subscribers Only
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| Concept |
A..a H...r Subscribers Only
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| Copywriter |
Se.....an S....er Subscribers Only
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| Post Production |
S...an Kr.....ld I....ng Subscribers Only
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| Photographer |
S...an Kr.....ld Subscribers Only
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| Art Buyer |
B...it P...at Subscribers Only
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