| Title | i rescue |
| Brief | Treating Amblyopia isn’t hard, but diagnosing kids who lack access to medical care is a challenge. When the patients can’t go for treatment, treatment must come to the patients. We needed a tool that was inexpensive to produce, easy to distribute, and most importantly, fun to use. The I rescue is a playful, die-cut mask that catches attention in periodicals and waiting rooms, and empowers parents to proactively correct their child’s eyes for free. |
| Agency | VML Colombia |
| Campaign | irescue |
| Advertiser | Ambliopia, Campaña Mundial |
| Brand | Amblyopia Campaign |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | |
| Length | |
| Global Chief Creative Officer | D...i Va....en Subscribers Only |
| Chief Creative Officer | J..n G...ey Subscribers Only |
| Executive Creative Director | Ma....io Vi.....eal Subscribers Only |
| Creative Managing Director | Ca....na He.....ez Subscribers Only |
| Group Creative Director | A....io L...z Subscribers Only |
| Associate Creative Director | R...el J...ome Subscribers Only |
| Creative Director | T..y Le....ar Subscribers Only |
| Copywriter | J...o O...z Subscribers Only |
| Art Director | J..n S....hez Subscribers Only |
| Design Director | C...os O....ez Subscribers Only |
| Director of Photography (DOP) | F...pe R...on Subscribers Only |
| Copywriter | M...a De.....de Subscribers Only |
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