City Lodge Hotels - "Bedtime Stories"

TBWA\Hunt\Lascaris Johannesburg

TBWA\Hunt\Lascaris Johannesburg Johannesburg, South Africa

Awards

145

Brand: City Lodge Hotels
Country: South Africa

Advertiser: City lodge hotel group

Title	Bedtime Stories
Agency	TBWA\Hunt\Lascaris Johannesburg
Campaign	Bedtime Stories
Advertiser	City lodge hotel group
Brand	City Lodge Hotels
Date of First Broadcast/Publication	2024 / 2
Business Sector	Hotels, Resorts
Philosophy	Business travel isn't fun. Harvard Business Review reports that 75% of business travellers suffer from stress and lack of sleep. City Lodge Hotels wanted to solve the problem and build loyalty among their business guests. So, to help them relax and get some much-needed sleep, we created Bedtime Stories for Business People - a playful playlist of misguided meditations, inspired by the world of relaxation, meditation and calmness. We identified eight kinds of business traveller and wrote a bedtime story for each one. The stories were hosted on a microsite and in-room collateral encouraged business travellers to access the site.
Media Type	Case Study
Length	129 seconds
Chief Creative Officer	Carl Willoughby
Executive Creative Director	Steph Van Niekerk
Executive Creative Director	Shane Forbes
Executive Creative Director	George Low
Creative Director	Sacha Traest
Copywriter	George Low
Copywriter	Greg Lavagna
Copywriter	Paula Andropoulos
Copywriter	Shane Forbes
Art Director	Shane Forbes
Art Director	Sydney Rheeder
Designer	Sydney Rheeder
Designer	Sacha Traest
Account Management	Alet van Jaarsveld
Account Management	Rohma Hasan
Account Management	Cretienne Uys
Account Management	Debbie Laing
Agency Producer	Kim Hunt
Animation	Louis du Pisani
Developer	Max Sibande
Advertising Manager	Zuki Jantjies
Advertising Manager	Colleen Goodnman
Advertising Manager	Tammy Taylor